Top Spot For J.D. Power 2023 U.S. Sales Satisfaction Index Goes To Buick

November 24th, 2023 by

Buick has secured the top spot in the mass-market segment of the 2023 J.D. Power U.S. Sales Satisfaction Index.



Buick, an American automobile brand founded by the pioneering David Dunbar Buick in 1899, has played a significant role in shaping the U.S. automotive industry. With its history dating back over a century, Buick was instrumental in establishing General Motors in 1908. 


Renowned for producing high-quality vehicles that are reliable, perform well, and boast luxurious features, Buick caters to a diverse clientele, from car enthusiasts to families. They offer a variety of models, including sporty cars, spacious SUVs, and premium sedans, ensuring there’s something for everyone.


Buick’s commitment to innovation and excellence is reflected in its award-winning vehicles, such as the Regal Sportback and Enclave SUV. Equipped with advanced technology, safety features, and luxurious amenities, Buick prioritizes creating a comfortable and enjoyable driving experience for its customers. 


Buick’s rich history, commitment to innovation, and dedication to quality have made it a brand that stands the test of time. Its diverse range of vehicles caters to a broad audience, making it a popular choice for car buyers seeking reliability, performance, and luxury.


Buick is in the Top Spot

The recently released 2023 J.D. Power U.S. Sales Satisfaction Index reveals that Buick has emerged as the leading brand in the mass-market segment, earning an impressive score of 824 out of 1,000. This achievement is a testament to Buick’s exceptional commitment to providing customers with an outstanding buying experience. It’s worth noting that General Motors’ three mass-market brands – Buick, GMC, and Chevy – have all secured top positions in the survey, highlighting GM’s dedication to ensuring customer satisfaction across all its brands.


The survey evaluated customers’ buying experiences when purchasing or leasing a new vehicle in the past year, assessing factors such as salesperson knowledge, dealership facilities, and delivery process. Buick’s top score in the survey reflects the brand’s focus on delivering a seamless and enjoyable car buying experience. This accomplishment is especially noteworthy given that the average score in the mass-market segment was 790, which means that Buick has outperformed its competitors in the category by a significant margin.


Buick’s success in the survey is the result of its ongoing efforts to prioritize customer satisfaction and set a high standard for the industry. The brand consistently demonstrates its commitment to delivering an exceptional car buying experience, which has helped cement its position as a leader in the mass-market segment. Buick’s top rank in the survey reflects the brand’s unwavering focus on customer satisfaction and its ability to deliver on its promises.


“The improved level of vehicle inventory and the easing of upward pressure on prices are the driving factors in sending sales satisfaction back in a positive direction,” J.D. Power Automotive Retail Vice President Chris Sutton claimed in a prepared statement. “Vehicle buyers are more satisfied with the inventory choices they now see in dealerships across the country – more than in the past three years. Increased inventory also means fewer buyers are paying more than the manufacturer’s suggested retail price (MSRP) for their new vehicle.”


Southern Buick Lynnhaven

At Southern Buick Lynnhaven, we’re confident that once you see our complete range of Buick vehicles in person, you won’t want to shop anywhere else.


Posted in Buick, GM